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Home > Videos > A party with Alexander Wang x H&M in New York

A party with Alexander Wang x H&M in New York

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It’s been 10 years that h&m has collaborated with the biggest names in fashion. 10 years that have been marked by capsule collections that sell out within minutes of their release.and fittingly for this tenth year, h&m invites an american for the first time, the designer, alexander wang, who is also today, the artistic director at balenciaga.for the launch of this collection in stores this 6th november, a multitude of celebrities came to the party organised in new york to not miss the spectacular fashion show and missy elliot concert. interviews: margareta van den bosch: it means that they have been successful i think this kind of idea that we had people still like it and are still queuing for it. alexander wang: to be part of the h&m family and to work on this project with them was so exciting but also at the same time we really felt that we wanted to approach it differently; the idea of active wear, and performance wear has always been something that i’ve always been close to me and my inspiration process, and i knew that i wanted this collection to be something that would really be exciting for everyone.jessica chastain: i love alexander, i love how he takes street clothes and makes them really urban fashion. i’m hearing rumours of using sports and performance clothes and creating a whole new urban wardrobe.dakota fanning: i’m such a fan of alexander and i wear so many of his pieces from his own collection in my everyday life, so i’m very excited to celebrate the collaboration and wear it.kate mara: h&m is such an easy place to go shopping too so i love that they’re working with him, so that more of the general public can go and buy his designs. music from the show.