Sep 7, 2011
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Mudpie : Water Footprint - Boy & Girl - SS12

Sep 7, 2011

For the Spring/Summer 12 season, Mpdclick presents three trends. In ‘Water Footprint', we consider the potential of water as a key source of energy for the future, along with the development of transport systems and the preservation of coastlines around the world.

The first phase of the trend, ‘Fathom’, dives into the enigma of our oceans where untold mysteries and opportunities lie awaiting to be discovered. It’s said we know more about outer space than life in our own seas; a statement being challenged by a variety of inventive projects. This idea of an underwater Garden of Eden manifests in a compelling vision: the vibrancy of tropical creatures, shimming undulations of jellyfish and the fluidity of the ocean inspire a sensual flair where translucent fabrics emphasize movement and graphics seem to evolve organically.

Phase 2, ‘Hydrocity’, moves inland to consider changing patterns of urbanization and a re-evaluation of the benefits of water transport. Visually, these studies translate into an urban look, inspired by cartography with contoured graphics, grid-like printed textiles and precise, paneled garments.

Finally, phase 3 of the trend, ‘Offshore’, is embodied by a fresh take on high summer surf culture. Protection of global coastlines and developments in tidal and wind power shows this as an area worthy of attention. Aesthetic direction is taken from the decorative batiks of Indonesia, combined with an intensely tropical colour palette and the bounty of a coastal habitat.

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Mpdclick, a leading commercial online fashion trend forecasting service, offers design, fashion and retail professionals the global creative intelligence needed to succeed.

With in-depth photographic reports on global fashion and colour trends, industry news, trade fairs, retail destinations, major runway shows and cultural influences on trends and fashion, plus access to your very own downloadable graphic, print and garment shape resource library, Mpdclick is a low cost way of increasing the productivity of your team by providing them with up-to-date trend information and market research available 24 hours a day.

Request a free trial online at www.mpdclick.com or ask your nearest agent to set one up for you

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