The Outnet is one of fashion’s most successful e-tailers, and a key division within Yoox Net-A-Porter (YNAP), the fashion industry’s online store leader. We met its MD, Emma Mortimer, to hear her latest plans.
YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”
Luxury shoppers are using ‘cyber weekend’ to treat themselves to exclusives, including luxe watches and jewellery. They also want one-of-a-kind experiences, and are more influenced by Instagram posts than ever.
We caught up with Phair this weekend in London to discuss her plans for the BFC; her take on the future of fashion; how Brexit might impact London designers and British brands; and the BFC’s new plans with Google.