Beauty app developer Perfect Corp. is shining the spotlight on augmented reality (AR) and artificial intelligence (AI) technology at the South by Southwest (SXSW) Conference and Festival in Austin, Texas.
Virtual beauty app owner Perfect Corp has unveiled a "Beauty 3.0" vision that will allow app users to personalize their platforms in real time using artificial intelligence (AI) and augmented reality (AR) technologies.
The augmented beauty app has teamed up with the fashion house Flying Solo NYC on an AR beauty concept bringing users live front row coverage from 70 indie designers and backstage hair and makeup footage.
A recent study commissioned by AI-driven marketing firm Automat has revealed a beauty industry ripe for the deployment of virtual advisors, with consumers keen for guidance but reluctant to engage with in-store staff.
The American beauty company has announced an upcoming flagship for its relaunched cosmetics brand, Covergirl, projecting an interactive experiential concept store slated to open in NYC’s Times Square later this year.
Perfect Corp’s AR makeup try-on app was named as the official media and broadcast partner for 2018’s Professional Hair and Makeup Expo (PHAME) on Wednesday, with plans for the platform to offer expo-related media in app.