Boohoo Group’s PrettyLittleThing has launched a swimwear campaign that goes to the heart of body positivity. It’s called ‘Swim Unfiltered’, supporting the #EveryBodyInPLT movement to combat ‘beach body’ pressure.
Boohoo Group has signed a partnership deal with Alshaya Group to build on the presence of Debenhams in the Middle East and also take other brands in its portfolio to the region via stores rather than just online.
Pulse Rewards is a new loyalty programme for good payers launched by Clearpay. The financier claims its “unique programme encourages responsible spending, by offering benefits to customers who make on-time payments”.
Fans of PrettyLittleThing can soon actually ‘vacation the brand’. Parent Boohoo Group is launching a PrettyLittleThing luxury hotel in Cornwall to take advantage of 2021’s high demand for UK staycations.
LVMH continues to join with partners to accelerate growth post-pandemic, and after last week’s LVMH-Google Cloud news comes its luxury beauty giant Sephora forging a long-term strategic partnership with Zalando.