The Japanese sportswear group has a new EMEA CEO. Unbehaun, former general manager of Haglöfs, has taken over from Alistair Cameron, who had been in charge of Asics’s business in the region for over 10 years.
Outlet malls are continuing to show their resilience across Europe as consumers flock to them and they attract top quality tenants. And London Designer Outlet has announced that Puma will open a 2,365 sq ft store there.
As part of its overall marketing approach, sports brand Asics has announced a partnership with KLM to enable the airline’s employees and frequent travellers “to discover the physical and mental benefits of running.”
The Japanese sports brand, until now structurally integrated within the Asics group, has set up its own organisation, introducing fresh lines and soaring to new heights with collaborations like the one with Givenchy.