Athletic shoe maker Nike Inc on Monday sued a New York-based company that produced "Satan Shoes" purported to contain a drop of human blood as part of a collaboration with "Old Town Road" rapper Lil Nas X.
Mercer, the high-end sustainable sneaker brand, has opened a flagship brand store in Amsterdam. At Ferdinand Bolstraat 54 in De Pijp, it “immerses the consumer in the world of Mercer with its latest SS21 collection”.
Sports Direct has launched a new long-term project and campaign called Equal Play that it said is addressing inequalities in sport with the company creating welcoming spaces where women can discover new sports.
K-Way, the French-born but Italian-owned sportswear label, has launched a new collab collection with rugby club Le Stade Français, known for a long-standing tradition of provocative campaigns and happening marketing.
Boohoo Group’s PrettyLittleThing (PLT) label has been looking at internal search data from last year and this to see what's been driving most interest and has identified some clear trends that will be key for 2021.
Adidas Originals has launched its new collaboration collection with British label Wales Bonner. The SS21 offer builds on Grace Wales Bonner’s “exploration of the diasporic connections between Britain and the Caribbean”.