Leave it to Alessandro Michele to dream up a novel manner to present his latest collection for Gucci. A tour of ancient, Renaissance, rationalist and even faintly decrepit Rome shot by Bruce Gilden for pre-fall 2020.
Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
Bvlgari and Save the Children are celebrating the tenth anniversary of their partnership with the #GiveHope campaign, which has brought together a myriad of stars including Eva Green and Lily Aldridge.
The John Lewis (and Waitrose) Christmas ad starring animated dragon Excitable Edgar has scored a hit with consumers with analysis of its impact showing it to be the strongest of its festive campaigns since 2014.
Salvatore Ferragamo have called on the skills of a noted Frankfurt City Ballet alumnus for their the latest ad campaign. Stephen Galloway, its former principal dancer, choreographs Ferragamo’s new 45-second ad clip.
The web is brimming with all kinds of content, and labels have understood the appeal of strong visual images and storytelling through uber-curated videos, as shown by the latest ad campaigns by Versace, Gucci and GCDS.