Nike Inc. has just appointed Elizabeth J. Comstock to the company’s board of directors. Aged 50, Comstock is senior vice president and chief marketing officer of General Electric, the Connecticut-based global advanced technology, services, and finance company with more than $150 billion in revenue.

Elizabeth Comstock

“Beth’s leadership experience in marketing, branding, innovation, and digital and broadcast media for global brands makes her an outstanding addition to our board,” said Philip H. Knight, Nike founder and chairman. “We look forward to her contributions to expand Nike’s position as the world’s leading athletic brand and industry innovator.”

Comstock has served as chief marketing officer since 2008, and from 2003-2006, and has led GE’s organic growth and commercial innovation initiatives, along with sales, marketing, and communications.

Nike Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., Cole Haan, Umbro Ltd. and Hurley International LLC.