White Stuff launches on QVC webstore in UK

By

Sandra Halliday

Published
Oct 21, 2020

Lifestyle brand White Stuff is extending its reach as of this week with a debut online via QVC UK. The offer on QVC features a number of exclusives and includes soft knitwear, midi dresses, shirts, trousers and boilersuits designed for cooler weather. Prices range from £32 to £179.

The brand started in the French Alps in 1985 where founders George Treves and Sean Thomas, began selling T-shirts and sweats to locals. But it has become best known as a British label and is popular in the UK.

It joins a growing portfolio of high street brands available via QVC as more and more labels look for ways to reach the maximum number of consumers possible.

QVC UK has evolved from its roots as a TV shopping channel selling fashion, beauty, interiors and other products, into a major online retailer too.

The e-tail platform now offers a broad range of categories and features brands including Joe Browns, Hobbs, Monsoon, Joules, Phase Eight, Skechers, Dune, Clarks and Butler & Wilson, among others.