UK's Lyst launches first content channel

By

Cajsa Lykke Carlson

Published
Mar 11, 2015

Lyst, the fashion retailer based in East London, has introduced a new feature: its first content channel. Called The Longlyst, the site comes after Lyst's rebranding last year, and will feature unique editorial stories.

The Longlyst will feature millions of shoppable products and Lyst says it will "bring an additional level of context and inspiration to the Lyst experience".

Among the contributors are designer Adam Lippes, entrepreneurs Sharmadean Reid and Robyn Berkley, and fashion historian Caroline Cox. The company is also inviting readers to submit their own pitches to be published on the site, which launched yesterday at www.lyst.com/longlyst.