78
Fashion Jobs
ADIDAS
Customer Fulfillment Senior Manager, See
Permanent · ATHENS
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
Published
Feb 17, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Tommy Hilfiger takes his roadshow to London

Published
Feb 17, 2020

Tommy Hilfiger staged the biggest show in London on Sunday night, taking over two giant holding tanks inside Tate Modern, the former power station that is the most visited modern art museum in Britain.


Naomi Campbell opens the Tommy Hilfiger show at London Fashion Week - Tommy Hilfiger - Fall-Winter2020 - Womenswear - Londres - © PixelFormula

 
This was to present Hilfiger’s latest See Now Buy Now show – and his fourth with Lewis Hamilton – named TommyXLewis, and indeed most of the collection featured their combined gothic script L and H logo.
 
Tommy has previously teamed up with the likes of Gigi Hadid and Zendaya in a string creative collaborations, all of them to date highly successful. All told nearly 10 collections, of which the two best were Zendaya’s Blaxploitation ideas, presented in Apollo Theater in Harlem, and Hamilton’s show with Hilfiger in Shanghai.

However, before these collections all came across as kicky revamps of the diverse Hilfiger iconography, which ranges from elegiac preps and hipster homeboys to New England rockers and downtown WASPs.
 
On Sunday evening in London, however, Hamilton seemed to take over – at least in the first half of the show – and the result felt more like a pastiche than a fashion position.
 
The biggest problem was that this show reduced the argument to day-glow versions of athleisure. Precisely at a moment when that tide is waning faster than a galloping horse at Mont Saint-Michel.
 
Nor did a change in stylists help, not even shifting to Katie Grand – an enormous talent, whose works for Miuccia Prada, among others, and her own magazine Love, rank her as one of the half-dozen best in her profession. But what quite frankly was the point of a quintet of veteran models – Naomi Campbell, who opened the show in a yellow yachting splash top and pants, followed by the likes of Yasmin Le Bon, Jodie Kidd and Erin O’Connor – and then dressing them in clothes designed for their nieces? Bulky lemon nylon jumpsuits, oversized denim jackets and nuclear plant outfits. Oversized T-shirts are not ideal 40-something gear.


Tommy Hilfiger - Fall-Winter2020 - Womenswear - Londres - © PixelFormula


By the way, one had to love the giant Stars and Stripes parkas, great chalk-stripe Hamptons homeboy shorts and shrunken A-line cricket blazers. Plus, the casting was inclusive and pretty excellent, including uber catwalkers Winnie Harlow and Halima Aden, and Lottie Moss, and starring rock royalty such as Lucas Jagger, James Turlington, Ella Richards, Sonny Ashcroft, Pixie Geldof and Georgia May Jagger.
 
Though the best moment went to Jasmine Sanders, the German-American model raised in South Carolina. Expect to read more about her. Moreover, the wide variety of physical size and silhouette was a powerful clarion call for inclusivity.
 
All told, another show and collection sure to drive business, though not one to burnish the remarkable legend of Tommy Hilfiger, a small-town boy from upstate New York, poised – if trends continue – to become the biggest American designer brand worldwide later this decade.

Copyright © 2024 FashionNetwork.com All rights reserved.