Tommy Bahama enters wellness segment with Boomer Naturals collaboration

By

Robin Driver

Published
Mar 6, 2020

Seattle-based lifestyle brand Tommy Bahama has teamed up with natural health and wellbeing company Boomer Naturals to create a collection of co-branded wellness products featuring CB5, an alternative to CBD.

 
The collection features a range of lifestyle products, including a pain relief roll-on, InstaFreeze pain relief cream and massage oil, as well as a selection of tinctures and gummies. Products are available in different sizes, flavors and applications.
 
In the future, the brands will also add pet treats and a pet tincture to the collection.

CB5 is a doctor-formulated plant-based alternative to CBD produced using a propriety blend of natural FDA-approved ingredients that contain no CBD or THC. According to Boomer Naturals, it can help with pain reduction and also has a calming effect.
 
“We are very excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category,” said Tommy Bahama CEO Doug Wood in a release. “Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and well-being. It's one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle.”
 
As the CBD beauty and wellness trend continues to gain ground, with everyone from Avon to Urban Outfitters offering products containing the compound, Tommy Bahama’s decision to expand into the wellness category with a cannabis-free alternative is an interesting move.
 
The Tommy Bahama + Boomer Naturals wellness collection is available now at Tommy Bahama retail stores, as well as on the brand’s e-commerce website.