77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
Published
Jan 4, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Tom Ford most searched for luxe label in Europe says Kelkoo

Published
Jan 4, 2019

Tom Ford has come out on top in a list of the most popular luxury online brands in Europe according to new research from e-commerce advertising and shopping comparison service Kelkoo. 


Tom Ford


It looked at online spending habits in the five biggest European retail markets (UK, France, Germany, Italy and Spain) as well as identifying the most searched-for labels and Tom Ford beat the rest of the pack Europe-wide. That's likely to have been driven more by the brand's hugely popular beauty products and items such as eyewear rather than its ultra-expensive fashion offer. 

In fact, the label rarely ranked lower than third in individual markets, which allowed it to beat hot brand Gucci into second place with Chanel third then Prada fourth and Dolce & Gabbana rounding out the top five. The rest of the top 10 was made up of sixth-placed Yves Saint Laurent then beauty brand Guerlain, luxury pen-maker Mont Blanc, Versace and watchmaker Tissot.

Not only was Tom Ford top, but it was the only American label in the ranking for Europe as a whole.

For the UK, however, Ford had to be happy with second place behind a resurgent Prada. And it may come as a surprise that Gucci didn’t make the top five. It only managed ninth place. 

Second in the UK list was Ford, as mentioned, with Versace third ahead of Tissot, Fendi, Chanel, Balmain, Dolce & Gabbana then Gucci and Stella McCartney. The UK’s biggest home-grown luxury name, Burberry, missed out on the top 10 altogether, but at least McCartney’s presence meant there was one British name flying the flag.

Kelkoo did say that there was a subtle trend for local brands to be more popular in particular countries. McCartney didn’t register on any of the other European lists so her status as a prominent UK name clearly helped her with British consumers. 

Similarly, France’s Sonia Rykiel managed second place in its home country while Gucci ranked number one in Italy, despite its lower place Europe-wide.

Of course, the figures may not be infallible as searches conducted through other platforms could produce different results. But across Europe, Kelkoo does provide retailers with 289 million annual ‘leads’, that is, the number of times customers connect directly with retailers’ e-stores and that's a significant figure.

It reflects just how important marketplaces and search specialists are for driving luxury traffic, especially as the luxe sector finally catches on to the importance of online sales.

Kelkoo CEO Richard Stables said: “E-commerce is no longer just an option for high street shoppers, online marketplaces are increasingly a lucrative hunting ground for luxury purchases. Retailers are becoming increasingly aware of the importance of online for their brands, instead of focusing on a purely in-store approach.”

Copyright © 2024 FashionNetwork.com All rights reserved.