Tissot unveils “This is your time” campaign

By

Barbara Santamaria

Published
Nov 18, 2015

The leading Swiss traditional watchmaker in terms of volume, Tissot, has launched its new advertising campaign “This is you time”, emphasizing on the milestones in one’s life and the moment when you dare to move forward.

Shot by world-renowned photographer Peggy Sirota, the campaign features the brand’s ambassadors, French NBA player Tony Parker and Chinese actor Huang Xiaoming, reinforcing Tissot’s position as a market leader and a key player in sports sponsorship.

This year has been pivotal for the watch brand, part of Swatch Group, which on Wednesday was named Official Timekeeper of the Chinese Basketball Association. It followed closely the announcement earlier in October that it would sponsor the NBA in the largest partnership in the company's history, growing its already robust portfolio of international sports and sporting event partnerships.

The advertising campaign also highlights the need to celebrate life’s turning point and reveals the distinctive nature of every timepiece. The new tagline, “this is your time”, will be featured in a television commercial starring Tony Parker, to be unveiled in 2016.