Tiger of Sweden names key execs as it targets global growth

By

Sandra Halliday

Published
Jan 18, 2023

Tiger of Sweden has named Laura Perez-Ferrer as its new Chief Commercial Officer. The new CCO will focus on the company’s international strategy, which will include growth in key cities such as London, Paris and Milan.

Meanwhile, the fashion house, which is 120 years old in 2023, has also named Harkiran Mann as Product Director. Joining from Burberry, Mann is now responsible for Product Development, Production and Logistics. 

CEO Linda Dauriz said that the new changes mean the management team, including Creative Director Bryan Conway, CMO Janine Konietzke and CFO Martin Settergren, is complete.

Dauriz added that Perez-Ferrer a strong background having held various leadership roles at Hugo Boss, Nike and most recently at Salvatore Ferragamo, where she was Retail Director. 

She said she has “many years of experience in the premium and luxury segment, excellent international connections and brings the right level of ambition to strengthen the brand for the future”.

Perez-Ferrer added that her goal is to “continue building the brand internationally in the premium segment. We already have outstanding momentum in German-speaking countries and our home market of Scandinavia. Now we are focusing on the fashion capitals of Europe, such as London, Paris and Milan. 

“Globally, I see significant potential in Asia, especially South Korea and Japan, and North America. 

“With 120 years of tailoring experience and the fashion reputation that Tiger of Sweden has built up in recent years, we have crucial assets to expand internationally. Global expansion is especially possible when you bring together a skilled and passionate team to reach our Tiger community globally.”