76
Fashion Jobs
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · AGIA PARASKEVI
Translated by
Nicola Mira
Published
Jul 26, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Swiss lingerie/outdoor group Calida grows revenue in H1

Translated by
Nicola Mira
Published
Jul 26, 2018

In the first half of 2018, Swiss lingerie and outdoor group Calida reached a revenue of over CHF193.3 million (€167 million), equivalent to a 10.7% increase (+3.5% at constant exchange rates). The group, since June 2018 the majority shareholder with an 87.7% stake of outdoor brand Lafuma,  was bolstered by the performance of its lingerie label Calida, whose revenue grew to €52.9 million (+ 8.4%). Also the Millet Mountain Group’s brands - Millet, Eider and Lafuma – posted positive results, with a revenue of €38.7 million (+ 4.3%), and so did Oxbow (+ 3.8%) with a revenue of €14.2 million.
 

Spring/Summer 2018 looks by Lafuma - Lafuma


Another of Calida’s brands, lingerie label Aubade, despite celebrating its 60th anniversary and introducing a new store concept, recorded a slight decrease in sales (-0.7%) with a revenue of nearly €26.7 million in the first six months of the year. Garden furniture brand Lafuma Mobilier was the Swiss group’s worst performer in H1, posting a 1.4% decrease compared to the first half of 2017, with a revenue of €30.2 million.
 
In the first half of 2018, the Calida group’s EBIT lost 5.7%, falling to €4.7 million. The group explained this downturn with the investment it made in the period, notably in its sales organisation, e-commerce and marketing. Net income was €3.8 million, down 25.1% compared to the first half of 2017, “due to positive one-time effects from and valuation of foreign currency positions in the previous year,” stated the group in a press release. As a result, the Calida group needs to revise downwards its annual profit guidance.

“Our targeted investments enabled us to deal with the profound changes occurring on the market in the period in question. Our multibrand strategy allows us to highlight the precise positioning of our various brands, to promote innovation, and to anticipate customer demand and the evolution of our distribution channels,” said Reiner Pichler, CEO of Calida Group.
 
The group underlined that online sales were its main strength in the first half of 2018. In 2017, the Calida group bought its German online distribution partner Reich Online, and as a result its e-tail revenue in the first half of 2018 grew by 60.1%, and now accounts for 10.2% of the group’s total sales.
 
For the second half of 2018, the group announced further investment to promote online sales, its internationalisation drive and marketing activities, with the goal of stabilising revenue, while operating income will probably post a slight downturn. 

Copyright © 2024 FashionNetwork.com All rights reserved.