Sweetcase and Whole collaborate on capsule collection

Sweetcase, the maternity and infantwear brand, and eco-conscious label Whole, which uses 100% natural dyes, have collaborated on a pink capsule collection for the end of the year.

With “Pink is the New Black”, Sweetcase and Whole intend to target maternity hospitals throughout France the by the end of the year. From now until December 31, mothers can pre-order their kits.

Available on Sweetcase and Whole’s websites, the collection will be put on sale with products starting at 49 euros (bodysuit, pajamas and pouch) to 109 euros (bodysuit, pajamas and blanket). In all, there are five kits to choose from, each of which meets the various needs of moms. Designed in the tradition of Whole, the items get their colours from plant-based dyes, making it a 100% eco-conscious kit.

Founded in 2012, Sweetcase offers future mothers tailor-made maternity kits that include baby clothing, towels and other relevant items. For its part, Whole uses only premium natural materials (cotton, wool, linen...) and plant-based dyes.