Size? enhances app experience as it seeks to engage consumer base
Size?, the “community-led” trainer store, has unveiled a new feature on its Size? Launches app that “immerses users in an interactive app experience” and introduces 17 collaborative products dropping across the new year.
The first looks include “limited edition partnerships and reveals” from big names such as Nike, Adidas Originals, New Balance and Reebok.
The aim is clearly to engage the consumer as much a possible and within the preview experience, Size? will also be raffling some of the “most sought-after legacy collaborations from their archive, with eight iconic silhouettes up for grabs”. All raffle proceeds will be donated to its charity partner Manchester MIND.
Additionally, with content a key focus for brands on their digital channels, there will previews with four “sneaker connoisseurs looking retrospectively at their favourite Size? partnerships across the years and sharing stories surrounding their love of footwear”.
The company celebrated its 20th anniversary last year and said that the regenerated mobile app follows on from that “and sees the brand continue to expand the digital side of its business, endeavouring to share the preview experience with as many people as possible”.
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