Singer Mina Rose joins the Balmain Beat

After enlisting Milla Jovovich to star in its fall/winter 2018 campaign, unveiled early in August, Balmain is dropping a further series of short videos showcasing key pieces in the brand's fall wardrobe. The singer Mina Rose lends her image -- and her voice -- to the  "Volume 2" video, capturing her energy and her unique style for the French fashion house.

Following the success of its latest campaign, fronted by Milla Jovovich, Balmain -- helmed by creative director, Olivier Rousteing -- is back with a new series of short videos. Once again directed by Jake Nava, the latest videos echo the simplicity and energy of the original campaign.

The London-born singer Mina Rose follows Milla Jovovich as the star of the next video shared by Balmain. The artist poses and sings for the French fashion house, all while showing off Olivier Rousteing's latest creations. This "Balmain Beat Vol. II" installment notably features the latest version of the now famous "BBox" bag in black leather and with silver details.