Sessùn lands in Spain with opening of first Madrid store
The Spanish market is increasingly proving to be a fertile environment for mid-range French fashion labels. The latest of them to land in Spain is Sessùn, a well-established womenswear brand with a two-decade-plus history, which has opened its first store in the country at 13 calle Fernando VI in Madrid.
Sessùn, founded by Emma François, sold a minority stake to private equity firm Experienced Capital Partners in 2017. To secure its first foothold in Spain, the label has chosen a 200 m2 store whose interiors “pay tribute to craft skills with furniture created in collaboration with local designers, [a store that] is conceived as a multi-purpose venue,” as Sessùn indicated in a press release.
The store is located in the barrio de Justicia district, whose “heritage and identity have been maintained, preserving the building's spirit and respecting its tradition, as shown by the granite panels, wooden floors and the columns in typical Madrid style, around which the interiors have been designed,” stated Sessùn.
Sessùn’s first Spanish store showcases both the label’s ready-to-wear collections and its bridal line, Sessùn Oui, as well as a selection of items produced by artists, craftsmen and designers.
Globally, Sessùn distributes its products via a commercial network of nearly 30 monobrand stores, mostly in French cities such as Paris, Lyon and Bordeaux, but also in European capitals like Berlin, Brussels, London and now Madrid. Sessùn operates department store concessions at Le Printemps, Galeries Lafayette and Selfridges, as well as its own e-shop. The label is also distributed by a sizeable number of multibrand retailers, 60 of which are to be found in Spain.
Sessùn is the latest name joining the ecosystem of French labels that are enjoying a solid market grounding and positive reception in Spain, alongside Maje (which announced the opening of a store in Ibiza a year ago), Sézane (which opened a pop-up store in Madrid just before the pandemic’s outbreak), Rouje (which launched the Spanish-language version of its e-shop a few weeks ago), Balzac Paris and The Kooples.
Copyright © 2021 FashionNetwork.com All rights reserved.