Sequential Brands Group enters new denim partnership for William Rast

By

Gabriella Lacombe

Published
Jan 14, 2021

Sequential Brands Group, Inc. (SBG) has signed new partners for the women’s and men’s denim business of William Rast, the SBG subsidiary brand founded by Justin Timberlake and Trace Ayala.

SBG has partnered with Omega Apparel to develop a new line of men’s denim and Millennial Apparel Group for women’s denim, the company said in a press release. 

“We’re excited to create new collections of men and women’s denim," said Arta Isovski, senior vice president of Sequential’s lifestyle division.

"Since the William Rast brand launched in 2005, it has been known for delivering quality, fashion forward design and premium fit. We’re looking forward to the launch later this year and expanding the brand into additional distribution channels too.” 

Freddy Mamrout, division director of Millennial Apparel Group, added: "We are very pleased to welcome William Rast as our newest partner." 

"With our wide range of resources, we are confident that we can continue to grow William Rast into a meaningful, sustainable, fashion forward brand for us and our retail customers.” 

The new collections are expected to launch next year and will be sold at current distribution channels including department stores with a focus on expanding into new channels, the company said. 

In addition to William Rast, other brands in the SBG portfolio include Jessica Simpson, Joe's Jeans, Gaiam, Heelys, Caribbean Joe and DVS, among others.