Sally Beauty launches rewards-driven credit card program

By

Jennifer Braun

Published
Aug 31, 2020

Sally Beauty Holdings announced on Friday its first-ever credit card program, offering consumers and industry professionals a new way to earn rewards. 

The credit card program launched at both the company’s Sally Beauty Supply and Cosmo Prof banners, with the Sally Beauty Rewards credit card aimed at consumers and the Cosmo Prof Rewards credit card designed for beauty industry professionals.  

Both cards promise to offer benefits such as discounts and increased reward dollar earning potential.

Sally Beauty card holders will be eligible for elevated perks, by earning “Beauty Marks”, with 10 Marks awarded for each dollar spent. 

Both Sally Beauty and Cosmo Prof card holders will also receive instant access to benefits, starting with an immediate $20 off their purchase of $50 or more when they open and use their credit card. Both cards will garner 2.5 additional Beauty Marks for each dollar spent at Sally Beauty.

Other card holder benefits will also include free shipping on all orders with no minimum purchase, a birthday reward, a surprise gift on the anniversary of opening an account and more. 

"The launch of our two new credit card programs makes it easier than ever for customers to shop with us and enjoy exclusive benefits," explained Aaron Alt, president of Sally Beauty Supply and chief financial officer, in a news statement. 

"We're particularly excited about providing options for both professionals and consumers within Sally Beauty, while giving pros the ability to shop across our entire network of stores.”

The cosmetics giant first announced plans to launch a private label credit card program last September, through a multi-year agreement with Alliance Data. 

The new program will help put Sally Beauty on an even playing field with Ulta's Ultimate Rewards program and Sephora's Beauty Insider program - two rival programs that are incredibly popular with shoppers. 

Through the Sally Beauty Supply and Beauty Systems Group businesses, the company sells and distributes through 5,062 stores, including 158 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany.