Rolling Stones London store opens

A massive tongue and lip artwork and an innovative soundwave installation welcome visitors to the Rolling Stones’ new Carnaby Street store in London.

Created in partnership with Bravado, Universal Music Group's merchandise and brand management company, the shop opened this Wednesday in the popular pedestrianised shopping street in Soho.

“Soho has always encapsulated Rock 'n' Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy,” said the Rolling Stores about the store’s location.

The space showcases exclusive designs from the new fashion label RS No. 9 Carnaby, with the collection showing clear rock n’ roll influences and a colour palette of red, black, white and grey. Of course, the band’s unmistakable tongue and lips emblem is prominently featured throughout the range.

The store will also carry exclusive collaborations like a rubberised cotton raincoat from premium Swedish brand Stutterheim and a collection of of crystal wine glasses, champagne flutes, tumblers, wine decanter, and a beer glass engraved with the tongue and lips of the Rolling Stones from French luxury brand Baccarat.

Additionally, the band's continuing album and single releases will be at the heart of the shop's pulse. Music will be available to buy including the Goats Head Soup album and Scarlet single. And superfans can bag one of the 10 limited-edition signed artworks by John Pasche, the original creator of the iconic Rolling Stones logo.

Finally, a bespoke T-shirt customisation station allows visitors to choose from an array of exclusive designs on a touch screen menu to create something unique.

Mat Vlasic, CEO, Bravado said: “RS No. 9 Carnaby is the result of years of planning and decades of building one of the world's most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands."

Rolling Stones London store opens

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