Pottery Barn Kids debuts in UK, taps John Lewis

By

Barbara Santamaria

Published
Oct 12, 2018

Pottery Barn Kids, the children’s division of the American furniture and home décor brand, is coming to the UK with a dedicated e-commerce site and a retail presence at John Lewis & Partners.

The speciality retailer said the UK launch represents a “proud moment” for the business, which launched in 1999 in San Francisco, California.

The UK website, potterybarnkids.co.uk, will offer a curated selection of home furnishings and textiles for baby and kids. This is likely to include an assortment of 100% organic cotton bedding, toys and bath accessories and nursery essentials such as backpacks, as well as the exclusive West Elm x Pottery Barn Kids collection. 

Additionally, UK customers will be able to find Pottery Barn Kids shop-in-shops in selected John Lewis & Partners stores from mid-October. Located at in Oxford Street, Peter Jones in Chelsea and Stratford City and online at johnlewis.com, the stores will feature a curated selection of baby and nursery décor.

Jennifer Kellor, President, Pottery Barn Kids, said: “We design safe, functional and stylish products to create inspired baby and kids’ rooms, and our proprietary designs, responsible sourcing and manufacturing, furthers our commitment to create a healthier home, community and world. Launching the Pottery Barn Kids UK e-commerce site and curated shop-in-shops with renowned retailer, John Lewis, provides customers the opportunity to celebrate the milestones and special moments of childhood with us.”