Podcast: the future of influencer marketing according to Michael Jaïs of Launchmetrics

By

Olivier Guyot

Translated by
Nicola Mira

Published
Apr 4, 2019

For over 15 years, Michael Jaïs, CEO of marketing analytics firm Launchmetrics, has been analysing how influencer marketing works. This week’s guest in the LuxurynsightXFashionNetwork.com podcast series, this week in a French-language broadcast, Jaïs explains his interest in the subject.

In the second episode of the LuxurynsightXFashionNetwork.com podcast series, Michael Jaïs provides key insights on what brands can expect to achieve nowadays with influencer marketing, and on how best to draw up a sustainable influencer strategy. He also anticipates the future evolution of the role of influencer, in the podcast you can access by clicking on this link.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com has now developed a series of podcasts designed to add enhanced industry insight using a different, innovative format.