Podcast: Elie Papiernik of the Cent Degrés agency talks about design in the era of big data

By

Olivier Guyot

Translated by
Nicola Mira

Published
Apr 30, 2019

Elie Papiernik founded the brand intelligence and design agency Cent Degrés with David Nitlich in 1988. A design specialist, Papiernik works between Asia and Europe, and has witnessed the evolution of creativity-based work. In the fourth LuxurynsightXFashionNetwork podcast, Papiernik delivers a vision of the creative's craft based on his experience from the early days of his career to the founding of a group with over 100 employees, present worldwide and with a strong team in China.

He also describes the major creative challenges looming on the horizon for luxury and beauty brands, as well as the contribution big data can give in terms of insight, to help brands reinvent themselves.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com has now developed a series of podcasts designed to add enhanced industry insight using a different, innovative format.