Parfois appoints Ana Domínguez-Hervella as brand director
Parfois has beefed up its management team with the recruitment of Ana Domínguez-Hervella. As announced by the company in a press release on Tuesday, she will take over as head of the Portuguese brand's new brand department.
After nine years working for the Galician brand Bimba y Lola, where Domínguez-Hervella served as artistic and creative director, she has now embarked on a new role at the fashion and accessories brand Parfois. With a degree in economics from the Carlos III University and a diploma in interior design from IED Madrid, the newly appointed director has more than 10 years of experience in retail and art direction.
This development is part of the renewed strategy that the accessories company has been implementing in recent years. It is "a commitment to the growth and innovation of the collections, as well as to the renovation and evolution of the brand image," as detailed by Parfois. To achieve this goal, the brand has recently transformed its marketing and communication department into a brand department.
Founded in 1994, Parfois is currently present in nearly 70 markets. In the past fiscal year 2022, the company expanded its retail network with more than 75 store openings in countries such as Saudi Arabia, Israel, Mexico and Turkey. Today, Spain is the brand's largest market, with a total of 365 shops.
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