Pain de Sucre opens a store in London

By

Anaïs Lerévérend

Published
Jan 25, 2013

The Marseille-based swimwear and intimates brand has been developing its retail network, little by little, since the nineties - both in France and abroad. The brand opened its 15th and most recent store in November in London. The brand's first UK address is located at 192 King's Road, close to Sandro and Zadig & Voltaire, two up-market French brands.

The 60 square metre location carries the brand's trademark upmarket swim wear line as well as Suggest, it's line of underwear created in 2000.

After stores in Anvers and Geneva, Casablanca and Tunis (franchise), the London store marks the brand's fifth international boutique. As for wholesale, Pain de Sucre is sold at 650 points of sale across the world.