Orlebar Brown links with Tryzens to boost digital sales

By

Barbara Santamaria

Published
Jan 21, 2020

British resortwear brand Orlebar Brown has unveiled a partnership with digital commerce consultancy Tryzens to accelerate the growth of its e-commerce platform.

Best known for its upscale swim shorts for men, the brand has grown from a small independent company to an international brand with a presence in over 105 countries.

In addition to being favoured by the likes of Jay-Z and Leonardo Dicaprio, Orlebar Brown was immortalised in the 2012 James Bond film Skyfall, starring Daniel Craig. And in 2018, the London-based business was acquired by French luxury house Chanel for an undisclosed sum.

So to meet the growing digital needs of the company, the latest partnership with Tryzens will focus on providing the necessary tools to enhance the brand’s digital commerce offering.

Tryzens will deliver 24/7 support and maintenance along with retail experience design, strategic road-mapping and enhancements to build a better user experience.

Andy Burton, CEO of Tryzens, said: “Being one of the biggest leaders in the resort wear market doesn’t come without its challenges. Orlebar Brown will always be determined to provide its customers with the best possible experience by having the highest standards. 

“By partnering with us and having a superior support and on-going optimisation roadmap, Orlebar Brown will be enabled to place their core focus on its customers.”

Jamie De Cesare, digital director at Orlebar Brown said the partnership will help it deliver an ambitious digital roadmap for 2020.