76
Fashion Jobs
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · AGIA PARASKEVI
Published
Jun 30, 2017
Download
Download the article
Print
Text size

OluKai steps up marketing with investment in adventure lifestyle brand

Published
Jun 30, 2017

Southern California's OluKai has announced a new investment in an adventure lifestyle brand that will lead to expanded lifestyle product storytelling for the wanderlust-inspired brand.


@roarkrevival, Instagram


OluKai has aligned itself with Roark Revival, an Orange County-based adventure travel company and lifestyle brand. The brand makes apparel, bags and accessories that are showcased by "Roark," a traveler on numerous wanderlust adventures. With the new interest in Roark, OluKai expands its lifestyle brand portfolio. OluKai also owns premium headwear brand Melin and eyewear brand Kaenon.

Ryan Hitzel, Roark’s Founder and CEO said of the partnership with OluKai that they have "demonstrated the ability to grow a premium brand with a story through distinct distribution channels without compromising their brand." The executive added that OluKai's strategy is aligned with Roark's marketing mentality.

Each Roark campaign features Roark and friends on a unique travel story. The inspiration for the brand started with a San Francisco to Mexico road trip, and the brand has been recognized in the action sports industry for several years now. It received the 2015 "Breakout Brand of the Year" award and has won best men's marketing campaign awards from SIMA four times. Roark is sold across North America, Europe and Japan. Its wholesale partners include action sports, men's and outdoor retailers.

Roark's founder Hitzel and current president, Mark Tinkess, will retain their existing roles with Roark under OluKai's umbrella.

 

Copyright © 2024 FashionNetwork.com All rights reserved.