78
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
Published
Jan 8, 2013
Download
Download the article
Print
Text size

Nike brings social media management in house

Published
Jan 8, 2013

The American sportswear giant is bringing its social media management in house. Until recently, the brand’s social media community was managed externally by various agencies. The decision comes after Nike recruited ex-Burberry Global Director of Social-Media Marketing, Musa Tarif, in October.

Facebook.com/nike

The news comes from Brit publication MarketingWeek, who cites that other big sports names are also looking to consolidate social media marketing across the various platforms. Earmarked by the article are Puma, who wants to tap into the network of young football fanatics via social media and Reebok, who have decline offers from various agencies, preferring to keep a hand on its own social media communities.

The decision supports Nike’s move to focus on online marketing initiatives rather than on traditional advertising. In the US, spending on television and print ads has decreased by 40% in the last three years, while spending on digital marketing has steadily risen over the same period. Nike has remained as discreet as ever, choosing to neither confirm nor deny the decision.

Nike Inc has undergone a huge reorganization of late, with the sale of both Umbro and Cole Haan. In December, former President of Nike Affiliates (Converse, Umbro, Hurley and Cole Haan) was named Vice President of Action Sports at the company. In parallel to these changes, Nike reported an 18% decrease in net profit and a 7% increase in revenue for its second quarter, closed 30 November. The results are largely due to difficulties for the brand in China.

Copyright © 2024 FashionNetwork.com All rights reserved.