Net-a-Porter, the world's premier online luxury retailer announces the release of their magazine application for the iPad.

Net-a-Porter magazine ipad application

This cutting-edge app downloaded from the Apple store allows users to not just enjoy Net-a-Porter's weekly magazine but to shop complete looks, watch exclusive videos of runway shows and designer interviews. Products can also be shared with friends and shopping experience feedback given.

From its debut in 2000, this application is the next innovative step by the online retailer to advance towards its luxury consumers, present around 170 countries and more and more technologically savvy.

From its 300 designer partners, Burberry, Bottega Veneta, Gucci and marc by Marc Jacobs are some luxury brands that have created iPad cases to complement this media extension plan. Prices start at £35.

Alison Loehnis, NET-A-PORTER’s VP of Sales and Marketing, says the iPad gives "customers the amazing opportunity to shop through the NET-A-PORTER magazine in a new and innovative way with the ability to interact with the product whilst on the go.”

By Rosie Hart