Na-Kd to launch beauty line as it expands physical retail presence in France
Na-Kd is broadening its footprint. The Swedish ready-to-wear online and physical retailer founded in 2015 by Jarno Vanhatapio is about to launch its first beauty line. It will be available online from December, and will include all the products necessary to create a perfect look.
Na-Kd, which distributes labels like Calvin Klein and Tommy Hilfiger alongside its own eponymous brand, established a first physical retail presence in France in 2018 via the wholesale channel, and before inaugurating its first monobrand store last April, in Marseilles.
More recently, it opened a permanent 30 m2 concession at Parisian street and sportswear department store Citadium, where it previously operated a pop-up store. Fellow French department store, Galeries Lafayette, also distributes Na-Kd, available at the multibrand sections of the majority of the group’s branches outside Paris.
Na-Kd is consolidating its position with multibrand retailers across France, through the efforts of its agent Philippe Atlani. In four months, it increased from 70 to 150 clients, and it is set to continue to grow steadily as, for the first time since its inception, it recently exhibited at the Who’s Next trade show in Paris, seeking to extend its potential clientèle.
Born as an online-only brand, Na-Kd is currently available at nearly 1,500 multibrand retailers worldwide, which it supplies through a dedicated B2B site for faster delivery times. Through the site, Na-Kd notably sells a series of essentials in the lingerie and denim categories.
In January 2018, Vanhatapio carried out a third funding round worth €37 million, notably with the Partech Ventures investment fund.
As of the end of 2018, Na-Kd’s site sold and delivered products across 125 countries, generating a revenue of €78 million. The 2019 financial year is forecast to be successful, and last July Vanhatapio said he was happy “to see a significant increase in [Na-Kd’s] performance indicators, with some of the key ones posting remarkable improvements.”
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