Megan Fox to launch first fashion line as Boohoo unveils "biggest collab yet"

By

Sandra Halliday

Published
Oct 15, 2021

Celebrity collabs are increasingly important for online fast fashion retailers and one of the biggest pureplay e-tailers has linked with one of the biggest celebrity names, with Booho launching a Megan Fox collection.

Fox’s stylist Maeve Reilly also worked on the 40-piece collection. It includes “interchangeable day/night pieces” that we’re told “will make you feel confident and sexy throughout autumn”. The campaign shoot by Felisha ToeIntino rams home the sexy message.

Pieces in the line-up include a big variety from thigh-high boots to boyfriend jeans, a retro padded-shoulder blazer dress and a zebra-print trench.

“I’ve always wanted to have my own collection and boohoo really gave Maeve and I the freedom to express ourselves”, Fox said.

The collection retails from October 19 and will come in UK sizes 6 to 20.

A succession of e-tailers have launched collections with influencers in recent years and Boohoo seems to have scored a coup here with Fox being one of the most prominent. Her fashion choices are known to spur strong sales and her choice of a dress with front lacing at the recent Met Gala reportedly drove searches for lacing much higher at the time.

The Boohoo link-up is Fox’s first fashion collab and the e-tailer actually said the launch is its “biggest collaboration yet”.