Landlord Grosvenor launches green push for London's West End
West End landlord Grosvenor has given some of the major shopping streets it controls a green makeover and made them more attractive to potential visitors.
It said over 3,000 new plants are now framing four of the West End’s key retail streets with Mount, North Audley, Duke and South Molton Streets now hosting “dramatic displays of planting that encourages wildlife, improves local air quality and produces a dramatic on-street experience throughout the seasons". The planting covers building forecourts.
Grosvenor said that in addition to environmental benefits, “there is mounting evidence that incorporating greening in the built environment can improve quality of life: reduce stress, blood pressure and heart rates, whilst increasing self-reported rates of mental health and well-being”.
The streets covered host a variety of upscale and premium retail names, including Balenciaga, Celine, Christian Louboutin, Erdem, Marni, Matchesfahion, French Connection, Barbour, The Kooples, Hobbs, Whistles, Sandro and Maje.
Amelia Bright, Executive Director, London Estate Grosvenor Britain & Ireland said that “crafting new green space in city centres requires imagination and determination. By creatively greening these tiny slivers of land we are bringing nature back into people’s everyday lives and maximising every possible space to improve the West End’s environment.
“The new planting softens the West End’s harder edges while celebrating its incredible architecture and improving the environment for all. We will continue to invest in innovative initiatives like this.”
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