Laings opens first Omega showroom in Wales

By

Nigel TAYLOR

Published
May 20, 2022

Luxury jewellery retailer Laings has opened a dedicated Omega showroom at the St David’s mall in Cardiff. 

The watchmaker has taken an 838 sq ft space at the Landsec-operated mall, which is both the first monobrand showroom to be operated by Laings, and the first dedicated store for Omega in Wales.
 
The new location on Hayes Arcade, the emerging luxury watch and jewellery quarter at St David’s, features Omega’s Constellation, Seamaster, Speedmaster, and De Ville collections. 

The showroom’s unique design encapsulates the essence of Omega brand, we’re told, including red carpets and low-hanging lighting, with signature gold accents to mirror the timepieces.

Even the brand’s own bespoke fragrance will be aired into the store via the air-conditioning system.
 
“The Laings Omega showroom adds to St David’s roster of luxury brands, which performed incredibly well over the course of 2021,” noted Landsec. 
 
This includes Laings’ eponymous boutique that opened last year following a £3 million investment and expansion, also on Hayes Arcade, housing brands such as Rolex, Patek Philippe, and Fabergé, as well as recent openings of a standalone Breitling boutique.
 
Pablo Sueiras, Head of Retail Channels for Landsec, said: “Our guests have shown a clear demand for jewellery and watches, a sector now even stronger with the addition of Omega, as one of the most recognised brands in the world.”
 
Stuart McDowell, Managing Director of Laings, added: “The opening of this showroom bolsters our longstanding relationship with Omega and allows us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands.”