76
Fashion Jobs
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · AGIA PARASKEVI
Translated by
Nicola Mira
Published
May 10, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

LVMH, Rihanna ready to launch Fenty global label

Translated by
Nicola Mira
Published
May 10, 2019

It's only a question of weeks. The launch of Rihanna’s global label powered by LVMH was officially announced by the French luxury group on Friday May 10, and it's imminent. A press release by LVMH said the launch is planned for “spring 2019,” and confirmed that Rihanna and LVMH have gone for continuity, deciding to call the label Fenty.


The logo of the new Fenty label - LVMH


In the last few years, Rihanna started to develop a series of product lines featuring the name, her own surname. They have included a sportswear line in collaboration with Puma, a lingerie line called Savage x Fenty, and Fenty Beauty, created and launched in collaboration with beauty brand incubator Kendo, which is an LVMH company.

The French group has tried, and failed, to keep the launch of a global brand with Rihanna secret, but it's still relying on some element of surprise, revealing as little as possible about the launch, and doing so at the last minute.

The press release describes the new label thus: “The new Maison, named Fenty, is centred on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including the commercialisation and communication of the brand.” The new Fenty product lines will therefore feature categories not yet covered by the brand, such as ready-to-wear, shoes and accessories, all carrying the logo unveiled in the press release on May 10.

Robyn Rihanna Fenty - LVMH used her full name and not her stage name - said: “Designing a line like this with LVMH is an incredibly special moment for us. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Bernard Arnault, CEO of LVMH, who until now had refused to comment on the collaboration with Rihanna, said: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group’s resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

The press release ends by saying that “the journey begins at www.fenty.com,” but the website isn't live yet, and it's only registering subscriptions to the Fenty mailing list.


 

Copyright © 2024 FashionNetwork.com All rights reserved.