Kit Harington and Emilia Clarke star in D&G's The One perfume ad

'Game of Thrones' actors Kit Harington and Emilia Clarke star in Dolce & Gabbana's 2017 advertising campaign for The One men's and women's fragrances, in a video clip filmed around Naples' lively outdoor market by Italian director Matteo Garrone.

Kit Harington in the new The One ad campaign by Dolce & Gabbana

The One for Men Eau de Toilette was created by fragrance designer Olivier Polge and first launched in 2008, and is part of a line which also includes The One Royal Night, created by Jean-Christophe Hérault.
The One Eau de Toilette women's fragrance was instead created by Michel Girard, who designed a new scent rich in floral and citrus notes, including white lily, bergamot and mandarin.

Emilia Clarke in the new The One ad campaign by Dolce & Gabbana

The perfume's bottle has been redesigned, and is now slimmer and more sophisticated, with a geometric gilded cap and glossy black logo and packaging.
In the video, Kit Harington exudes his charismatic personality in a festive local setting, while Emilia Clarke flaunts her seductive guile together with her brightly spontaneous side.
The soundtrack, a 1965 Neapolitan tune updated with swing and jazz interludes, adds another touch of authentic Italian charm to the video.

Translated by Nicola Mira

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