Kick Game opens luxury sneaker destination in Burlington Arcade

By

Barbara Santamaria

Published
Oct 15, 2020

Luxury footwear specialist Kick Game has partnered with London’s Burlington Arcade to open a treasure trove of limited-edition footwear from cult brands including Off-White, Yeezy and Nike.

The new boutique will give Burlington Arcade’s classic luxury credentials a contemporary edge by offering exclusive product and unique apparel.

Among others, it will stock the largest Air Dior collection in the UK, sellout Supreme x Louis Vuitton footwear, the renowned Air Jordan Satin Bred and collections of Jordan Banned AirShip Pro, as well as the brand's full Supreme hoodie and t-shirt range. Visitors can also find the increasingly popular limited edition BE@RBRICK figures - the collectible toy range by Japanese company MediCom Toy Incorporated.

Kick Game, which announced a £2.5 million investment from growth capital investor VGC Partners in May, opened the new store last Saturday, with influencers including Kanika Kapoor, Arron Crascall, Stevo The Mad Man and Zara McDermott sharing live video and social content.

David Franks, co-founder of Kick Game said: “We're thrilled to be working with the renowned Burlington Arcade on this special project giving our customers a new and different experience and the Arcade an original offering. 

“We don't see this as your average shoe boutique... Burlington Arcade x Kick Game will be an interactive space where artists and creatives are invited to collaborate and explore the artistry behind the brands, and of course customers can find their perfect pair of sneakers!" 

Kick Game was founded in 2013 and it opened a store on Kensington High Street in London in August last year.