Kesha unveils vegan beauty brand

Kesha is officially in the beauty business.

The singer-songwriter has unveiled her highly-anticipated cosmetics line, Kesha Rose Beauty, after weeks of teasing.

The vegan, cruelty-free brand has made its debut with a colorful collection of makeup essentials launching in partnership with HipDot. The series spans a 12-pan eyeshadow palette packed with vivid shades, a dual-ended liquid eyeliner set and a lipstick and lip gloss duo, which features a lip color named after the star's new single, "Raising Hell."

"Thank u for all the love and support & PLEASE send me pics of u wearing my makeup," the star implored her 2.9 million Instagram followers, sharing images of the collection on the social media platform.

Beauty lines are fast becoming de rigueur for singers and musicians looking to expand their influence and express themselves through makeup. This year alone has seen the Oscar-winning singer and actor Lady Gaga launch her 'Haus Laboratories' beauty brand, while former Spice Girl Victoria Beckham also branched into the business by establishing Victoria Beckham Beauty. Pop sensation Kylie Minogue also unveiled a five-piece ‘Kylie' makeup line in July.