Katie Grand to kick-off Fila’s 110th Anniversary with heritage collection
Italian sports fashion brand Fila is launching a special 110th Anniversary collaboration with UK stylist, creative director and founder of The Perfect Magazine, Katie Grand.
The partnership will “highlight the history, the spirit and the future of Italy’s first-ever global sportswear brand”.
Fila teamed up with Grand to reinterpret a series of classic styles from the house archives, focusing on a variety of themes including tennis, mountain, water, athletics, basketball, golf, and motorsports.
The pieces she edited, “chosen for historical value and beauty”, have been “reissued and redesigned with a modern update”.
The resulting ‘110th Anniversary Collection’ will be presented with a special video, set to debut during Milan Fashion Week (23 February-1 March).
Fila will also launch a 110th Anniversary interactive microsite which will “further examine the brand’s influence in sport and style, highlighting the historical context of its most notable moments and creations”.
Global chairman Gene Yoon said: "Fila’s spirit of innovation has guided the brand for the last 110 years. We will celebrate this milestone and Fila’s worldwide accomplishments throughout the year, beginning with a partnership with Katie Grand".
He added: "This project will honour our legacy while modernising iconic pieces for all generations of film fans”.
Grand said: “Fila is one of most enduring sportswear brands in existence and their archive is phenomenal and extensive.
“With shoes dating back to the eighties and the most amazing books full of illustrations by the designer Pierluigi Rolando - shelf upon shelf of them - it was super inspiring. I started out with seven sports categories that Fila is known for… and put archive pieces into themes. Then we worked on making the fit more contemporary”.
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