Joor links with CIFF and UK international trade department

By

Nigel TAYLOR

Published
May 20, 2021

Joor is in expansion mode. The online wholesale management platform said Thursday its virtual show support facility Joor Passport is continuing to grow this summer with new partnerships including the Copenhagen International Fashion Fair (CIFF) and the UK Department for International Trade.

Joor’s collaboration with CIFF will see it power the virtual element of the trade show as well as having a physical presence at the event in August. This will include placing a spotlight on 12 sustainable brands, which will be featured at the show and that utilise Joor. 

Additionally, the company will host two Passport events with year with the UK Department for International Trade (DIT) highlighting British fashion brands. 

As part of the partnership, Joor will also co-host a series of webinars throughout the summer on key topics including sustainability and digital wholesale best practice. 

CEO Kristin Savilia said: “Joor is and has always been an omnichannel platform. We launched Joor Passport last year to support virtual shows and ensure business continuity for brands and retailers, and immediately saw strong adoption. 

“We’ll continue supporting virtual shows in the future, and are also thrilled that brands and buyers are returning to the showroom where they place orders on Joor through our iPhone and iPad app”. 

Joor claims to process $1.5 billion in wholesale transactions every month with over 12,500 brands and over 325,000 curated fashion retailers across 144 countries connecting to the platform every day.