Jared launches men’s jewelry collection with Esquire

By

Jennifer Braun

Published
Nov 22, 2021

Retail jewelry chain Jared announced on Friday the launch of a new men’s jewelry collection created in partnership with Esquire and SHR Jewelry Group.

Dubbed 'Estd. 1933 by Esquire', the new line features elevated styles for both casual and sophisticated occasions, crafted in sterling silver, 10-14K gold overlay, and diverse textures and materials. The men’s jewelry line includes a range of bracelets, rings, necklaces and pendants and earrings at a variety of price points starting at $199. Every piece is discreetly engraved with an unmistakable Esquire signature 'E' to ensure authenticity.

Esquire collaborated on the development of the collection with SHR Jewelry Group, LLC, who is a longtime Jared partner with deep expertise in the men’s jewelry business. The deal was brokered by IMG and will leverage increased visibility around the men’s jewelry category for Jared this holiday season.

“The men’s collection launch with Esquire and SHR reinforces our commitment to capturing market share in this ever-growing category,” said Ann Grimmett, vice president of merchandising at Jared. “As an expert in men’s fashion, Esquire is an ideal partner for this initiative to help elevate Jared’s current offerings and provide our customers with a well-made, stylish collection at an accessible price point.”

“As more and more men are expressing themselves through jewelry, it’s critical to offer them the right blend of design, materials and craftsmanship that they can wear with confidence,” added Scott Rauch, CEO of SHR Jewelry Group.

The collection is now available to purchase on Jared.com and in stores.