77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
By
AFP
Published
Mar 4, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Jacquemus' teeny tiny handbag becomes a fashion sensation

By
AFP
Published
Mar 4, 2019

It's so small that some joke that it can only hold a single Tic Tac, but French brand Jacquemus' teeny weeny bag, "Le Mini Chiquito", is arguably the biggest thing at Paris fashion week.


A model holds the tiny bag at the label's fall show in Paris - © PixelFormula



Never has something so tiny excited so much fashion passion -- and hilarity -- on social media.

The handbag -- or should we say fingerbag -- made its debut last week on the opening night of the Paris shows.

A shrunken version of the miniature and already cult $500 (440-euro) "Le Chiquito" bag -- which the likes of Rihanna and Kim Kardashian have been spotted clutching between their thumb and forefingers -- it is a mere 5.2 centimetres (two inches) long.

Jacquemus has sold "tens of thousands" of Le Chiquito bags in the last year, according to Cosmopolitan magazine, with fashionistas so desperate to get their fingers on them that there are lengthy waiting lists for some colours.

Although the brand told AFP that they have yet to set a price for Le Mini Chiquito, if the reaction on Instagram and Twitter is anything to go by, demand could be equally brisk.

Fashion insiders have been laughing at themselves as they lap up the latest Lilliputian trend.

- 'Ridiculous but we love them' -

The hip style magazine Dazed declared "Jacquemus, your tiny bags are getting kind of ridiculous but we love them!" while Elle magazine headlined it as the "New It Bag" before quickly admitting that it can only hold an AirPod earphone.

One fashion editor tweeted five uses for the bag including carrying "loose floss, a spare acrylic nail or a singular lock of curled hair retrieved from the head of Jude Law" circa 1999.

Another said it was "the perfect size to put probiotics and digestive enzymes", while a third thought it would be a snug fit for "Donald Trump's conscience".

Jacquemus' 29-year-old founder, Simon Porte, has quickly made a name for himself on the Paris catwalk with clothes summoning up the sensuality of his Provencal home in the South of France, putting women in huge straw hats and tiny dresses that show lots of thigh.

His personal charm, and his label's relatively affordable prices, has quickly won him a following.

He made breakfast for critics at his menswear show in January, and gifted some fashion critics one of his new micro bags with their invitation for his latest show.

Porte, who loves playing with proportions, first made a splash with his huge tote and shoulder bags, some of which also featured alongside his Le Mini Chiquito in his Paris show.
 

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.