Wedged between the dates of other competing trade shows, Jacket Required is going to make its debut on August 7th and 8th. This new arrival into the London scene, dedicated to premium men’s fashion, was introduced by three professionals in the sector: Mark Batista, founder of London’s former trade show To Be Confirmed, veteran Andrew Partif and Craig Ford, who has launched many brands such as Duffer.

Making use of the 300 square metres of space of a gallery in East London, 35 brands of ready-to-wear and accessories have confirmed their presence, amongst which one will find Edwin, Heritage Research, Modern Classics by Ben Sherman, Denim Demon, Dockers, Garbstore and Chevignon Togs.

Jacket Required is thus likely to become a direct competitor of Stitch: a trade show with the same target audience that was launched in 2010 by the organisers of Pure London, the UK's leading fashion trade show. The London trade show business is certainly regaining steam, with Pure London having also set up another fair called Pure Spirit which specialises in children’s fashion. And let’s not forget the high-end fashion fair Scoop that launched in the British capital in February.