Jacket Required adds more sections, unveils AW19 campaign

By

Barbara Santamaria

Published
Nov 8, 2018

Jacket Required will spotlight emerging designers and a curated selection of lifestyle products in two new sections at its upcoming January show.

The trade event, taking place on 23-24 January at the Old Truman Brewery in London, has announced the creation of ‘Introduces’ and ‘Living’, two new sectors that will complement its current offer of contemporary menswear, selected womenswear, footwear and accessories.

The new ‘Introduces’ platform will showcase the “breakthrough talents of the new season”, while ‘Living’ is designed to present a curated selection of homeware products and accessories “from the most progressive and visionary interior design brands”.

Lindsay Hoyes, event director of Jacket Required, explained: “With authenticity and individuality at its core, Jacket Required launches 'Introduces' and ‘Living’ this season offering an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homeware products which provide a complementary offer alongside our current progressive fashion line-up.”

The event is also boosting its sustainability agenda with the launch of a new AW19 ‘Reinvention Reimagined’ campaign, which will promote transparency in the supply chain and encourage the evolution of the quintessential British style.

Jacket Required is one of several fashion trade shows in ITE Group’s portfolio. The organiser of international exhibitions and conferences is also behind Moda and Scoop, and acquired Pure London from Ascential earlier this year.