Icon Outlet at the O2 sees launch of Tikky Town social media destination

By

Sandra Halliday

Published
Jun 4, 2021

Icon Outlet at the O2 now has an "interactive experience designed exclusively for capturing content to post on Instagram and TikTok”. And the opening of Tikky Town underlines the importance of social media, innovation and experiences to any shopping destination.

It’s located on the lower level of Icon Outlet, covering around 4,000 sq ft opposite its ‘sister’ venture, Selfie Factory. The social-media-feed-filling experience is now exclusively available to The O2’s visitors, hopefully offering a further reason to shop physically rather than online.

So what exactly is the new attraction all about? Similar to Selfie Factory, Tikky Town is a ticketed attraction that gives visitors access to roam around various sets for up to 60 minutes, creating content on their own devices. It comprises over 20 “unique, colourful environments”, including a pink prison room, doodle wall, balloon fan room and more.

Tikky Town MD Will Bower said the Selfie Factory launch “was a huge success” and the company wanted “to create a different experience, which was aimed purely at providing a playground for content to be shared on social channels”. 

He added that Icon Outlet and The O2’s “strong destination performance since reopening provides us with huge confidence that this latest experiential concept will take off following our recent launch here”.