Hush unveils new e-tail site

By

Barbara Santamaria

Published
May 29, 2020

Online fashion brand Hush has launched a new e-commerce website with a faster, mobile-friendly design and new payment options.

Built using the Salesforce platform, the e-tail site has been designed with the handheld user in mind and is six times faster for those browsing via mobile.

It also includes Apple Pay functionality, and international shoppers have the option to pay in their local currency.

Hush has also added a new editorial section, focusing on the expansion of the Hush lifestyle offering and broadening the scope of the new website. ‘Life Etc’ will serve as an e-magazine, featuring a variety of content formats from interviews, news and events to behind-the-scenes access to the brand. 

Editorial content will also be integrated throughout other areas of the site, ensuring a cohesive brand message and rich customer experience across the entire platform.

Hush, which launched in John Lewis in 2016 and currently has 37 concessions, said it spent “many months” developing the new online store.

Commenting on the launch, Rupert Youngman, managing director of Hush said: “The goal was to build a seamless ecommerce retail experience, whilst at the same time allowing our customers to immerse themselves in our brand and content. 

“The new site combines best in class UX and aesthetic design, which don’t always lend themselves to each other. Ultimately customers will now be able to shop both quickly and effortlessly, or equally spend hours browsing and discovering our vast library of rich editorial content.”