Hotel cosmetics manufacturer ADA Cosmetics sold to Moonlake Capital investment fund

Translated by
Nicola Mira
today Oct 9, 2018
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ADA Cosmetics, a German manufacturer specialised in high-end cosmetics for hotels, has a new owner, after being sold by private equity firm Ardian to the Austrian investment fund Moonlake Capital. While the terms of the operation have not been disclosed, the group stated in a press release that ADA Cosmetics’ senior management remains a shareholder.


After being bought by Ardian in 2014, ADA Cosmetics began to expand, and in the last four years it has become a leading player in the DACH region, a position it now seeks to consolidate. “Our market share is now above 50% in the German-speaking regions. In the UK, our share is only slightly lower, and in France we rank second,” said Wilhelm B. Könning, CEO of ADA International.
Under Ardian's aegis, ADA Cosmetics significantly strengthened its presence also in Asia and the Middle East, and broadened its product range by adding organic fragrances, cosmetics and packaging. Sales have doubled, reaching the €110 million mark.

In the same period, the company's profitability has constantly improved, as ADA Cosmetics’ client base grew from approximately 15,000 hotels to 25,000, and its staff doubled, to about 700 employees.
ADA Cosmetics was founded in Kehl, Germany, in 1979. It produces and distributes personal care products for the hotel industry and has a wide portfolio of brands, which include Naturals, Pure Herbs and Hydro Basics, as well as international luxury labels like Chopard, Bulgari and Trussardi.

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